Top 50 Japanese Websites — Document Transcript
1. Ogilvy Public Relations Worldwide (Japan) • A Sample of 50 Top Japanese Websites Ogilvy Public Relations Worldwide (Japan) 1
2. Digital Japan – Hyper Japan Of the Top 15 countries by Internet population, Japan is considered to be among the top three 3. (1) But where exactly is this entire hyper-activity taking place? What are the Japanese looking at, searching in and blogging on? Ogilvy Public Relations Worldwide (Japan) has compiled a list of some of the most widely used web sites in Japan. We have taken some editorial and qualitative judgment in compiling the list. There are certainly more highly accessed sites than the ones chosen; for example for obvious reasons we have omitted adult sites. We have focused on a sampling of portals, blogs and web destinations that matter most and resonate with a Japan audience. Our aim is to provide a sample listing to help better understand what Japan is viewing and where the conversations are taking place. The main source for the data is alexa, (http://www.alexa.com/topsites/countries/JP) with editing done by Ogilvy Public Relations Worldwide (Japan). 1. http://techcrunch.com/2009/01/23/comscore-internet-population-passes-one-billion-top-15- countries/) 2
3. A Sample of 50 Top Japanese Web Sites Yahoo! Japan goo http://www.yahoo.co.jp/ http://www.goo.ne.jp Japan's representative portal site. As a search A large portal site operated affiliated with NTT. engine has almost twice the market share of its Strong on new technology development. No. 2 competitor, Google. MSN Japan Nifty http://jp.msn.com/ http://www.nifty.com/ One facet of a large portal site. Fourth overall A powerful ISP operated as a subsidiary of in market share as a search engine. Fujitsu. Widely known these days as the operator of the cocolog blog service. BIGLOBE OCN http://www.biglobe.ne.jp/ http://www.ocn.ne.jp/ An NEC-affiliated portal site. Third overall in An ISP operated by large communications market share as a search engine. Accessed by company NTT. many users because it is set as the default home page for browsers on NEC-brand PCs. 3
4. Mixi MySpace.com http://mixi.jp/ http://www.myspace.com/ Japan’s largest SNS site. SNS site with Japan's second largest user base. Widely known among music lovers. GREE Ameblo http://gree.jp http://ameblo.jp/ SNS site with particular advantages for access Company operates the largest blog service. via cell phone. Features many blogs started by celebrity entertainers. FC2 Blog Yahoo! Blog http://www.fc2.com/ http://blogs.yahoo.co.jp/ The only independent player among the large A blog service that attracts many novice users. blog services. Said to have loose rules and to allow much freedom. 4
5. livedoor Blog Cocolog http://blog.livedoor.com/ http://www.cocolog-nifty.com/ A blog service considered to have relatively A blog service operated by Nifty. high-level functionality. Affiliated with portal site Livedoor. Google YouTube http://www.google.co.jp/ http://jp.youtube.com/ Search engine second only to Yahoo. Widely known movie sharing site. In recent years Japan's Liberal Democratic Party and other groups have established publicly accessible channels. Nikoniko-douga Watch Me TV http://www.nicovideo.jp/ http://www.watchme.tv/ A movie sharing site with more core-level A movie sharing site operated by Fuji users. Formerly had much illegal content; more Television. Features many tie-in events with recently has featured many independent Fuji Television, but does not boast the same creations (user-produced music and movies). market share as YouTube and Nikoniko-douga. 5
6. GYAO DMM.com http://www.gyao.jp/ http://www.dmm.com/ An on-demand streaming movie site rolled out A streaming movie site that grew out of adult- by USEN, a cable broadcasting concern. entertainment content distribution. These days also features other content such as live concert films from popular rock bands. Photozou 2channel http://photozou.jp/ http://2ch.net/ A photo-sharing SNS. Has made its API Japan's largest anonymous bulletin-board publicly available, allowing users to develop collection. Has a reputation for negativity in the mashups with external programs. eyes of many Japanese. hatena Buzzurl http://www.hatena.ne.jp/ http://buzzurl.jp/ Operates a number of unique services. Among A large social bookmarking site that originated the most famous are “Hatena Diary” for in Japan. blogging and “Hatena Bookmarks” for social bookmarking. The employees, including the company president, have strong personalities, and many are known as individuals in their own right. 6
7. livedoor clip OKWave http://clip.livedoor.com/ http://okwave.jp/ A social bookmarking site operated by large A Q&A site of the largest scale that originated portal Livedoor. in Japan. Kotaete-Net All About Japan http://www.kotaete-net.net/ http://allabout.co.jp/ A personal computer Q&A site operated by A site formerly affiliated with Recruit. Uses Microsoft. "guides" to educate users in a number of different areas. asahi.com Yomiuri On-Line http://www.asahi.com/ http://www.yomiuri.co.jp/ A news site operated by large newspaper A news site operated by large newspaper company Asahi Shimbun. company Yomiuri Shimbun. 7
8. NIKKEI NET Iza http://www.nikkei.co.jp/ http://www.iza.ne.jp/ A news site operated by large newspaper A news site operated by large newspaper company Nihon Keizai Shimbun. company Sankei Shimbun. Places heavy emphasis on interactive content and achieves a more unique flavor than other newspaper sites through measures such as allowing reporters to maintain their own blogs rather than simply posting news items. tabelog.com Bob And Andy http://tabelog.com/ http://www.bob-an.com/ tabelog.com is Japan's largest word-of-mouth A recipe site operated by the company that gourmet site publishes the lifestyle magazine "Pad." Cookpad @cosme http://cookpad.com/ http://www.cosme.net/ The largest recipe site. Word-of-mouth cosmetics site. Widely known as a successful CGM site. 8
9. Wikipedia Oricon style http://ja.wikipedia.org/ http://www.oricon.co.jp/ An online dictionary with extremely broad An entertainment portal site operated by name-recognition. Oricon, a well-known music information service company. sportsnavi golfdigest http://sportsnavi.yahoo.co.jp/ http://www.golfdigest.co.jp/ A sports information site under the aegis of A golf information site linked with the yahoo. magazine of the same name. Also allows users to make reservations at golf courses. Ranking Japan Environmental goo http://www.rankingjapan.com/ http://eco.goo.ne.jp/ An entertainment site in which various kinds of A site specializing on the environment under information are presented in a ranking format. the aegis of large portal site goo. Features event information and columns on environmental topics. 9
10. eiga.com kakaku.com http://eiga.com/ http://kakaku.com/ A movie information site. Users may post A site for comparing price data. Includes feedback on movies in addition to reading features for users to exchange information and movie-related news. opinions about merchandise. Ecnavi.jp weathernews http://ecnavi.jp/ http://weathernews.jp/ A general-purpose EC site with many usage A weather information site operated by the points world’s largest civilian climate-data company Minna no Kabushiki (Everybody’s Mahou no iLand (The Magic iLand) Stock Market) http://minkabu.jp/ http://company.maho.jp/ A community site for stock information. A mobile community. 10
11. 4 travel Oishasan-gaido (Guide To Doctors) http://4travel.jp/ http://www.10man-doc.co.jp/index.html A portal site on which users can do things like A site on which users may select doctors based submit travel information or make hotel on factors such as geographical location and the arrangements. details of a particular medical condition Vector Mado No Mori Windows Forest http://www.vector.co.jp/ http://www.forest.impress.co.jp/ A site that conducts logistical operations, A site on which an editorial team carefully beginning with software, for digital content selects, evaluates, and introduces to the user online software for Windows. Zenryaku Profiles About Me http://pr.cgiboy.com/ http://aboutme.jp/ A profile-creation site popular among younger A profile-creation site operated by Nifty. Also users. provides SNS-type features. 11
12. Ogilvy Public Relations Worldwide (Japan) http://www.ogilvy.co.jp/en/ orlando.camargo@ogilvy.com 12
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